The Problem: Street Harassment
SAFER: NYC specifically targets street harassment, or “catcalling,” which is defined as “unwanted interactions in public spaces between strangers that are motivated by a person’s actual or perceived gender, sexual orientation, or gender expression and make the harassee feel annoyed, angry, humiliated, or scared.” (Stop Street Harassment)
The Solution: Mobilize Men
SAFER: NYC believes that men are the solution to ending street harassment. While men are usually the perpetrators of street harassment, blaming them for the problem does not make men change their behavior. Instead, SAFER: NYC’s video and outdoor public service announcements (PSAs) encourage men to reconsider their actions and actually join in the transformation of gender relations in public spaces. Our outdoor PSAs will be premiering on New York City subways soon! Check them out here first!
Be the first to see our provocative video PSAs here (and share with your friends to help us go viral!)
Julia Nethero, Scriptwriter
Chris Orangeo, Director and Producer
Ashleigh Scott, Producer
Walter Rodriguez, Director of Photography
Marissa Massa, Script Supervisor
Terence O'Keane, Production Assistant
Henry Myers, On Set Audio Recorder
Kenrick Scott, Guy 1
Rakesh Shah, Guy 2
Mike Webster, Dad
Mandalyn Forbes, Girl
Joseph Fan, Bro 1
Mike Shershenovich, Bro 2
Terence O'Keane, Bro 3
Mandalyn Forbes, Girl
Julia Nethero, Friend
Special Thanks to Buddha Bar!
About SAFER: NYC
Our Mission: to mobilize men to transform public interactions and end street harassment.
Our Vision: a world where everyone can walk down the street without strangers yelling unwanted come-ons and insulting comments about their bodies and behavior, but instead feeling safe, respected, and free.
Why we're unique: Without mobilizing men, the problem can never be solved. Therefore, rather than accusing or alienating, SAFER: NYC empowers men to be part of the solution by highlighting their relationships to all women as fathers, brothers, sons, husbands, etc. Reminding men of the women in their own lives and equating these women with the recipients of harassment will personalize the devastating impacts of street harassment and serve as a pivotal force for changing public behavior.
Our Origin Story: Since the age of 13, founder Julia Nethero endured countless catcalls and unwanted attention in public. Julia often complained to her partner, Joseph Fan, about these comments and harassment she experienced daily on the streets of New York City. Joseph, an avid supporter of gender equality, was also frustrated by existing anti-street harassment campaigns and media because he felt, as a man, that he was being blamed for the problem, which discouraged him from being involved in the movement. So in January 2015 as part of Julia’s participation in the Landmark Self-Expression and Leadership Program as well as her graduate course on social enterprise at Columbia University, SAFER: NYC was born!
SAFER: NYC in the News:
Meet the Team
Co- Founder and Chief Change Activist
SAFER: NYC co-founder, Julia Nethero is a current gender and public administration student at Columbia University’s School of International and Public Affairs who drew upon her gender awareness education and her Fulbright Fellowship on women's political empowerment in China to shape SAFER: NYC’s message for maximum impact. Julia has worked at several human rights non-profits as well as the Clinton Foundation and the United Nations Population Fund, gaining valuable insight into effective non-profit functioning and strategic public-private partnerships. With both of Julia’s parents also having worked as social entrepreneurs in the women’s empowerment world, Julia has had a lifetime of inspiration for her social business strategy and her passion for gender equality.
Joseph Fan, Esq.
Co-Founder and Legal and Business Director
Joseph Fan, SAFER: NYC’s co-founder and legal and business director, manages the legal contracts, advertising, and corporate outreach for SAFER: NYC. A lawyer by training, Joseph’s Cornell Law School education and experience as a Graduate Fellow Court Attorney in the New York Supreme Court Appellate Term and in legal aid at South Brooklyn Legal Services has proven invaluable for ensuring SAFER: NYC's viability as a non-profit organization. Joseph’s criticism to Julia of the existing anti-street harassment videos and messaging served as a catalyst for SAFER: NYC and its mission to engage men as partners, not perpetrators.
Work with us!
Do you believe you can change the world? Are you passionate about social change, gender equality, community, and social enterprise? Are you a self-driven, motivated, innovative, and results-oriented person? SAFER: NYC would love you to join us! We are a fast growing social enterprise start-up always looking for passionate change makers who would like to donate their time to transforming public interactions and ending street harassment! Please send your resume and a brief description of how you can help us reach our vision of positive, safe, and respectful public interactions free of street harassment to email@example.com.
Special Thanks to:
MaxMedia, Brand Identity & Logo, Outdoor Ad Design & Copywriting
Emily McGraw, User Experience Advisor
Chris Orangeo and Ashleigh Scott, Media Producers
Join the Movement!
Breakthrough, a 501c3 registered non-profit, is the fiscal sponsor of SAFER: NYC.